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In this experiment, several different statistical modeling methods/algorithms will be used in an attempt to identify one method or ensemble of methods that maximizes the “click-through rate” in the most significant manner with the ultimate goal of increasing return on investment (ROI) of ad-serving dollars. Maximizing the click through rate for ads served will result in an increased ROI.

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Digital Transformation

Today’s corporate strategy is focused on transforming their use of technology and data. Pragmatic Works has been the leader in digital and data strategy for over a decade. We partner with you to find atransformation plan and then execute it together.