Content Factory: Create Marketing Assets at Scale with AI

You’re not short on ideas. You’re short on time.

In this live, under-1-hour session, you’ll learn how to build a repeatable AI content factory that turns a single campaign brief into a full set of marketing assets: brochure copy, landing page sections, email variations, and social posts.

We’ll focus on super prompts and “prompt stacks” you can reuse across campaigns so your outputs stay consistent, on-message, and easier to review. Examples will include ChatGPT for generation and Gemini for refining a YouTube-ready description and metadata, but the workflow is vendor agnostic and works with any LLM.

Who this is for: B2B marketers and general marketing pros who need to produce more content without sacrificing clarity, positioning, or quality. 

What you will learn:

• A super prompt structure that reliably produces brochure-ready copy
• Prompt stacks that generate multiple assets from one brief (brochure, landing page, email, social)
• How to capture brand voice in prompts (tone, do and do not language, claims)
• A simple QC rubric to reduce weak messaging and risky claims
• A repeatable workflow that makes outputs faster to review and easier to approve

Perfect for B2B marketers and general marketing pros who need to produce more content without sacrificing clarity, positioning, or quality.

Watch on YouTube →

On-Brand Creator Mode: Marketing Production with Microsoft 365 Copilot 

Most teams don’t fail because they lack creativity. They fail because production is slow and consistency is hard.

In this under-1-hour live session, you’ll learn practical “creator mode” workflows using Microsoft 365 Copilot to speed up marketing output while keeping things on-brand.

We’ll cover three core production lanes:

• Branding (turn brand guidance into reusable instructions)
• Brochure creation (drafts that match your positioning and structure)
• Creative support for video and graphics (scripts, storyboards, concepts, and variations)

Takeaway: a simple brand kit prompt + repeatable workflows your team can standardize.

What you will learn:

• How to translate brand guidelines into reusable Copilot instructions
• A fast workflow for brochure drafts that match structure and positioning
• How to generate video support assets (outline, script, storyboard, captions)
• How to generate graphic concepts and variations without endless back-and-forth
• A review approach that improves speed and consistency across stakeholders

Designed for B2B marketers and general marketing pros who already live in Microsoft 365 and want faster execution without the content feeling generic.

Watch on YouTube →

Brutal Honesty Mode: Use AI to Stress-Test Marketing Before You Ship 

In this under-1-hour live session, you’ll learn how to use AI as a skeptic and a tough editor to pressure-test your marketing before your audience does. We’ll use structured workspaces like ChatGPT Projects and Copilot Notebooks as examples, but the approach is vendor agnostic.

You’ll run your content through realistic critique roles:

• the skeptical buyer
• the busy executive
• the competitor
• legal/compliance
• the distracted social scroller

We’ll apply this to email copy, presentations, and social media so you leave with stronger positioning, clearer proof, and tighter calls-to-action.

What you will learn:

• A repeatable Skeptic Loop to critique content consistently
• How to force AI feedback to be specific and actionable (not vague)
• Email upgrades: subject lines, opening hooks, proof points, objection handling, CTA clarity
• Slide upgrades: story arc, clarity, executive framing, too much text detection
• Social upgrades: thumb-stopping hooks, stronger angles, tighter captions, better CTAs
• A simple scorecard so your team can standardize quality

Designed for B2B marketers and general marketing pros who already live in Microsoft 365 and want faster execution without the content feeling generic.

Watch on YouTube →