Master Dynamics 365 Sales with Brian Knight! Learn setup, customization, lead management, AI-driven insights, and integration with Microsoft tools to boost productivity and streamline sales processes.
This course provides a thorough guide to implementing Dynamics 365 Sales, from initial setup to advanced sales automation. Led by Brian Knight, you’ll learn how to configure and customize Dynamics 365 for efficient lead management, product catalog creation, and integration with Microsoft tools like Outlook, Teams, and Power BI. Through practical steps, you’ll explore everything from creating business rules and customizing views to enhancing workflows with AI-driven Sales Insights and Sales Accelerator. With a focus on data integrity, security, and actionable insights, this course equips you to build a streamlined sales environment that bridges gaps between sales and customer service for maximum productivity and effectiveness.
By the end, you’ll be able to manage complex sales processes within Dynamics 365 confidently, harnessing tools for data visualization, security, and automation that drive sales success.
Course Outline ( Free Preview)
Implementing Dynamics 365 Sales - What You Need To Get Started
Start your journey with the class slide deck! Download it below for key insights and resources that will guide you through the course.
Module 00 - Introduction
In this course, Brian Knight from Pragmatic Works introduces students to implementing Dynamics 365 Sales, covering everything from setup and configuration to customizing tables, forms, and business process flows. Brian, an experienced MVP in the biz app side, guides learners through the sales process, product catalog creation, and integration with Outlook 365, emphasizing key features like sales insights, sales accelerator, and AI-driven Copilot sales. By the end of the class, students will also learn about charting, reporting with Power BI, and techniques for data deduplication
Module 01 - Introduction to Dynamics 365
In this video, Brian introduces Dynamics 365 Sales, emphasizing its role as a CRM tool designed to bridge gaps between departments like sales and customer service. He explains key features such as managing leads, contacts, and accounts, and highlights the integration with other Microsoft tools like Outlook and Teams. Brian also covers the different licensing options, including Sales Professional, Sales Enterprise, and Sales Premium, each offering varying levels of functionality and customization.
Module 02 - Installing Dynamics 3659 min.
In this video, Brian guides students through the process of installing Dynamics 365 within a Microsoft-hosted environment. He explains the importance of setting up the environment correctly, emphasizing the need to toggle specific settings during creation to enable Dynamics 365 installation. Brian also covers the steps to install various Dynamics 365 applications, highlighting the necessity of having appropriate licenses and permissions.
Module 03 - Configuring Dynamics 36515 min.
In this video, Brian explains the initial configuration of Dynamics 365, emphasizing the choice between using the pre-built Sales Hub application or creating a custom model-driven application. He highlights the benefits of the Sales Hub, such as immediate usability and Microsoft handling maintenance, while also noting the flexibility of custom applications for integrating various modules and custom tables.
Module 04 - Working With Leads21 min.
In this module, Brian explains the end-to-end process of managing leads in Dynamics 365, from initial entry to final invoicing. He emphasizes the importance of using the built-in account and contact tables to streamline data management and leverage features like Power Pages and machine learning for lead scoring. Key steps include qualifying leads, creating opportunities, generating quotes, and ultimately producing invoices, all while maintaining a seamless flow of information through the system.
Module 05 - Customizing Tables28 min.
In this module, Brian guides students through the process of customizing Dynamics 365 by creating and extending a solution. He explains how to build a custom table, modify views and forms, and integrate these elements into an application.
Module 06 - Business Rules10 min.
In this module, Brian demonstrates how to create a simple business rule in Dynamics 365 and Power Apps to enhance user experience by conditionally showing or hiding fields based on specific criteria. He uses a practical example where the anniversary date field is shown only if the contact's marital status is set to married, illustrating the use of the business rules interface.
Module 07 - Using the Product Catalog27 min.
In this module, Brian guides students through the process of building a product catalog in Dynamics, focusing on creating product families, bundles, and individual products, as well as setting up price lists. He explains the importance of organizing products using units and unit groups, and how to publish products to make them available for sales and marketing teams.
Module 08 - Sharing and Security20 min.
In this module, Brian explains the process of sharing and securing a Dynamics 365 application, emphasizing the importance of different security models such as row-level, business unit, hierarchical, and organizational security. He demonstrates how to create and assign security roles, like sales user and admin sales administrator, and highlights the necessity of sharing the application with these roles to ensure proper access control. Additionally, Brian covers the configuration of column-level security to protect sensitive data, ensuring that only authorized users can view or modify specific columns
Module 09 - Sales Insights36 min.
In this module, Brian will guide you through enhancing your CRM experience with the advanced tools of Sales Insights and Sales Accelerator in Dynamics 365. You’ll start by configuring Sales Insights settings to unlock valuable data through custom insight cards, created with Power Automate, and predictive models for effective lead scoring. From there, Brian will show you how to create and configure custom sales insight cards within the Sales Hub to monitor account changes, ensuring streamlined notifications with essential third-party cookie configurations. As you dive deeper, you’ll learn to build and automate Sequences to manage customer interactions seamlessly, using templates for emails, tasks, and phone calls to optimize your workflow. Finally, Brian covers lead assignment strategies within the Sales Accelerator, demonstrating methods to allocate leads based on seller availability, language, and territories. By mastering these features, you'll equip your team with a powerful, automated approach to sales management.
Module 10 - Integrating Outlook13 min.
In this video, Brian explains how to integrate Dynamics 365 with Outlook to streamline sales processes. He covers the configuration steps, including setting up mail profiles and server-side synchronization, and demonstrates how users can manage leads, contacts, and activities directly within Outlook. Key features such as the Outlook app for Dynamics 365 and document management integration with SharePoint and Teams are also highlighted.
Module 11 - Copilot Sales10 min.
In this module, Brian introduces Sales Copilot, an AI-powered tool integrated into Microsoft products like Outlook, Teams, and Dynamics 365. He explains how Sales Copilot can automate tasks such as drafting emails, summarizing meetings, and generating reports, enhancing productivity for sales teams.
Module 12 - Charting15 min.
In this module, Brian explains how to create and integrate charts and dashboards within Dynamics 365, emphasizing the use of Power BI for enhanced data visualization. He demonstrates the process of building a report, viewing charts, and embedding Power BI dashboards to consolidate data from various sources like SQL Server and SharePoint. Key concepts include the importance of data integrity and the practical application of different chart types for effective data analysis.
Module 13 - Duplicate Detection6 min.
In this video, Brian demonstrates how to create and manage data duplication rules within a sales hub, specifically focusing on preventing duplicate accounts in the same city. He explains the process of setting up a rule that flags duplicate entries, offering options to either merge records or ignore the rule. This tutorial emphasizes the importance of maintaining clean data by using built-in tools to manage duplicates effectively.
Module 14 - Class Wrap Up1 min.
Congratulations on completing the course! Brian has guided you through building a Dynamics 365 sales environment from start to finish, and now you're equipped with essential skills. Remember to join our Discord channel for any further questions or scenario discussions, and stay tuned for upcoming content on customer service and other Dynamics topics.
Brian Knight is the owner and founder of Pragmatic Works and is a serial entrepreneur, starting up other companies. Brian is a contributing columnist at several technical magazines and does regular webcasts. He is the author of more than 16 technical books. Brian has spoken at hundreds of technical and business conferences around the world. He has received a number of awards from the state, governor, and press like the Business Ambassador Award (Governor) and Top CEO (Jacksonville Magazine).