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Dynamic Subscriptions in Power BI

Dynamic Subscriptions in Power BI

Pragmatic Works, a leader in business intelligence and analytics training, continually seeks to empower its audience with knowledge on cutting-edge features within the Power BI service. Angelica Choo Quan, a seasoned trainer at Pragmatic Works, recently unveiled the potentials of a preview feature in Power BI - Dynamic Subscriptions. This feature marks a significant advancement in how personalized reports are distributed, catering to individual viewer's needs with precision and efficiency.


Introduction to Dynamic Subscriptions

Dynamic Subscriptions allow Power BI users to generate and send personalized report copies in PDF format to various recipients. Each report is uniquely tailored, displaying data relevant to the individual based on specific filters applied during the setup. This capability extends the functionalities previously limited to paginated reports, now seamlessly integrated within Power BI.

Prerequisites for Dynamic Subscriptions

For users to leverage Dynamic Subscriptions effectively, certain prerequisites are essential:

  • Premium Workspace: The feature necessitates the publication of a Power BI report to a workspace backed by Power BI Premium or a Microsoft Fabric capacity workspace. This includes trial workspaces available at the time of the feature preview.
  • Build Permissions: Users must have build permissions to the Power BI dataset, now referred to as the semantic model, to utilize this feature fully.

Setting Up Dynamic Subscriptions

Angelica demonstrates the setup process using an Adventure Work Sales report, which illustrates sales data across various dimensions. The process involves:

  1. Security Setup: A security table, hidden from report viewers but accessible in the data view, is crucial for enabling dynamic security. This method leverages the User Principal Name (UPN) to display data relevant to the logged-in user, ensuring personalized data visibility.
  2. Testing Security: Before deploying Dynamic Subscriptions, it's vital to test the dynamic security settings. This ensures that the data displayed is accurate for each user's UPN, safeguarding sensitive information and maintaining data integrity.

Configuring and Testing Dynamic Subscriptions

The configuration of Dynamic Subscriptions is straightforward yet powerful, involving several key steps:

  1. Creating a New Subscription: Users initiate by selecting the "Dynamic per recipient" option, which allows for personalized report distribution.
  2. Selecting the Semantic Model: The appropriate semantic model associated with the report must be selected to tailor the subscription effectively.
  3. Defining Dynamic Fields: Essential fields, including recipient email addresses and subscription subjects, are specified for personalized distribution.
  4. Scheduling: The frequency and timing of the report distribution can be customized, allowing for daily updates or specific intervals as needed.

Angelica highlights the importance of testing these configurations in both Power BI Desktop and Service to ensure the security roles and dynamic subscriptions operate as intended.

The Impact of Dynamic Subscriptions

Dynamic Subscriptions in Power BI signify a leap forward in personalized data reporting. This feature not only enhances the efficiency of report distribution but also respects row-level security settings, ensuring that sensitive data remains protected and only accessible to authorized viewers. It simplifies the process of sending tailored reports to a diverse audience, ensuring that each recipient receives relevant and actionable insights.


Pragmatic Works' exploration of Dynamic Subscriptions underscores the company's commitment to equipping its audience with the knowledge to harness the full potential of Power BI. Angelica Domenech's demonstration provides a clear, actionable guide for users looking to enhance their report distribution with personalized, secure, and efficient methods. As Power BI continues to evolve, features like Dynamic Subscriptions will undoubtedly play a pivotal role in the way organizations manage and disseminate information, driving data-driven decision-making to new heights.

For organizations and individuals alike, embracing these advancements in business intelligence tools opens up a world of possibilities for data analysis and reporting. Pragmatic Works remains at the forefront, offering insights and training to leverage these powerful features effectively.

Don't forget to check out the Pragmatic Works' on-demand learning platform for more insightful content and training sessions on Power BI and other Microsoft applications. Be sure to subscribe to the Pragmatic Works YouTube channel to stay up-to-date on the latest tips and tricks.

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