Founder & CEO

Brian Knight is the owner and founder of Pragmatic Works and is a serial entrepreneur, starting other companies throughout his prolific career. He is the author of more than fifteen technical books and has spoken at dozens of conferences like PASS, SQL Connections, and TechEd. He has received a number of awards from the state, governor and press including the Business Ambassador Award (Governor) and Top CEO (Jacksonville Magazine). He is on the board of the region’s Chamber of Commerce and Economic Development Corporation.


Devin Knight is a Microsoft Data Platform MVP, Microsoft Certified Trainer, and President of Pragmatic Works. He focuses on driving adoption of technology through learning. He is an author of nine Power Platform, Business Intelligence, and SQL Server books. He has been selected as a speaker for conferences like Power Platform Summit, PASS Summit, SQLSaturdays, and Code Camps for many years. Making his home in Jacksonville, Florida Devin is a contributing member to several local user groups.


Mitchell Pearson has been with Pragmatic Works for 10 years as a Data Platform Consultant and the Training  Manager. Mitchell has authored books on SQL Server, Power BI and the Power Platform. Data Platform experience includes designing and implementing enterprise level Business Intelligence solutions with the Microsoft SQL Server stack (T-SQL, SSIS, SSAS, SSRS), the Power Platform and Microsoft Azure. 

As a Training Content Manager and Trainer with Pragmatic Works, Manuel uses his extensive knowledge of the BI Stack (SSRS, SSIS, SSAS etc.) to deliver exciting and engaging content. He also has experience with T-SQL, DAX, Power Platform and Azure Data Services. Manuel, however, is known for his impressive knowledge of the Microsoft Power BI tool. A native of Puerto Rico, He graduated from the University of Central Florida and loves being involved in the world of business intelligence. Manuel is a thought leader in the BI community.

Matt Peterson is a Trainer for Pragmatic Works specializing in the Power Platform. He graduated from the University of North Florida in 2006 and comes with 15 years of teaching experience in high school algebra. Matt earned the accomplishment in 2013 of being named the Florida Gifted Teacher of The Year. His primary focus is helping our customers learn the ins and outs of Power Apps and Power BI.

Jonathon Silva

Jonathon Silva has his master’s degree in Education from James Madison University. He has 9 years of teaching experience in high school economics and history, where he was consistently recognized as a top educator in the field of history and a leader in curriculum development.  As a Microsoft Certified Trainer that specializes in the Power Platform and Excel, Jonathon focuses on providing a welcoming learning environment to ensure that all participants are capturing the necessary skills for their continued development.   

Allison Gonzalez

Allison graduated from Flagler College in 2011. She has worked in management and training for tech companies for the past decade. As a Microsoft Certified Trainer, her primary focus is helping our customers learn the ins and outs of Power BI, along with Excel and Teams. 

Austin Libal

Austin is a Jacksonville native who graduated from The Baptist College of Florida in 2012. He previously worked as a manager in the retail service industry. He enjoys spending time with his wife and two kids. His primary focus at Pragmatic Works is helping customers learn the ins and outs of Power BI and showing people new ways to grow their business with the Power Platform.


Julia Londero

Marketing Director

Julia, originally from Brazil, has been living in Jacksonville for 11 years. She graduated with honors from University of North Florida with a double major in Marketing & International Business and minor in Spanish. Julia also obtained her MBA with a concentration in Marketing from UNF.


As the Marketing Director, Julia evaluates and develops marketing strategies and plans by coordinating social media, email, and PPC marketing campaigns, including design of test/control segmentation, tracking/reporting/analyzing KPIs, and providing recommendations. She has extensive experience in the marketing industry and over 30 marketing certifications.


Her expertise in marketing strategy, project management, content creation, digital campaigns, paid-ads, product and service promotion, and marketing research and analytics all contribute to helping the company thrive.

Alexa Bunting

Marketing Coordinator

Alexa Bunting is the Marketing Coordinator for Pragmatic Works. She graduated with her Bachelor of Arts Degree in Spanish from the College of Coastal Georgia, making her bilingual. Alexa will also be a 2022 graduate of the University of West Alabama, receiving her Master of Arts in Integrated Marketing Communications degree in October. Alexa has many years of experience in management, sales and marketing roles. While not working, she enjoys spending time with her husband and two dogs on the beach! She has a passion for implementing and creating eye-catching campaigns that will be noticed for years to come.  


Terri Mottram

Senior Sales Executive

Terri Mottram has had the privilege of working at Pragmatic Works for over 10 years and is our most Senior Sales Executive. She is the first to tell you that she has been in sales longer than some of her peers have been on planet Earth. That gives you a sense of her humor and willingness to laugh at herself.  Terri focuses on helping organizations and individuals to learn technology.  With a bachelor’s degree in Marketing/Management from Thomas College in Waterville, Maine (from the last century) Terri has skillfully negotiated many of our largest contracts to date. 

Terri covers most states East of the Mississippi.  She enjoys talking to, listening, and uncovering customers challenges and aligning training education to meet those needs.  She has embraced technology (e.g., LinkedIn, Twitter) that helps to communicate, educate, and connect folks both inside and outside the organization. 

Blake Dudley

Renewal Specialist

Blake comes from a military family and served four years in the U.S. Navy, spending much of his time traveling both across the country and internationally. He attended Fortis College where he obtained an Associate’s Degree in Healthcare Management and another in Criminal Justice. He also earned a diploma in Medical Billing, Coding, and Insurance. Blake enjoys studying new technologies and learning about other cultures.

Tricia Smith

Senior Account Executive

Tricia Smith is the newest Senior Account Executive to join the Pragmatic Works team! She comes to us with a Master’s degree in Criminal Justice from University of North Florida and a Bachelor’s degree in Criminal Justice from Florida State University and holds over 5 years of sales experience in Fuel Management hardware, cloud-based software solutions, and banking products. Her authenticity, quick wit, and lighthearted nature accelerates her ability to build relationships, gain trust, and secure business acquisition. She enjoys listening to  training needs and linking Pragmatic Works solutions to the most important aspects of the customers strategy. Her life motto: you have to be odd to be number 1.   

Jeremy Sirois

Channel Account Executive

Jeremy Sirois has spent more than 10 years with Pragmatic Works. He was one of the companies earliest Sales Executives. His current role as Channel Accounts Executive has him focusing on further developing the strategic partnership with Microsoft and pursuing new partnerships with organizations who are interested in combining Pragmatic Works Training offerings into their own portfolios.

Jeremy lives north of Boston, Massachusetts with his wife and 3 daughters. Outside of work,  he enjoys supporting his daughters favorite activities which include swimming, gymnastics and basketball.

Ean Warren

Learning Success Manager

Ean Warren is one of our new Learning Success Managers at Pragmatic Works. He started his career early, with hard work as his middle name. While growing up homeschooled, he began working with his father in a furniture delivery company. From there, he continued working other physical jobs– anything from lawn care to oriental rug cleaning, despite his passion for sales. His sense of humor, willingness to learn, and goal-oriented personality make him a pleasure to be around. He adores learning about all parts of the industry, adding to his skillset, working on himself, and talking with customers. He is beyond excited to join this family. 

Alexa Mata

Learning Success Manager

Alexa, originally from the Philippines, moved to the United States back in 2016 and has been in Jacksonville for 2 years. She received her education at Ateneo de Davao University with a Bachelor of Science in Business Management. She has a thirst for learning and expanding her skill sets through taking courses that pique her interest. Alexa has background in healthcare and sales management. She lives by the words of former First Lady Eleanor Roosevelt “Remember no one can make you feel inferior without your consent.”


Ben Evans

Product Manager

Ben Evans is a Product Manager for Pragmatic Works. He has been a software developer and team leader bringing a willingness to lead and a collaborative environment to ensure the best route to generating value is found for customers and stakeholders. He enjoys teaching and sharing his knowledge and has spoken at various events such as SQL Saturday. When not working, he enjoys spending time with his wife and daughter and collecting books.

Ricardo Amorim Gaefke

Cloud Architect

Ricardo Gaefke is a Brazilian developer who, in the last 20+ years, has successfully created large projects for the Government and multi-national companies. He is a cloud computing enthusiastic, and his specialty is working within the Azure Cloud Platform. He loves living in smaller cities, reading his Kindle and in his spare time, enjoying a barbecue day with his wife and kids.

Lucas Neves

Front-End Developer

Lucas Neves had been our Front-End Developer since 2020. He is from Brazil and has a degree in Analysis and Systems Development. Working as a developer since 2017, using at first only HTML and CSS, he is now a programmer of JavaScript, Typescript, React and a C# enthusiast. A lover by UI and UX (interface and usability), he is working to create the best experience for our users in their journey using the learning platforms. He is a pet lover and gamer. A very important thing for him is the Clean Code base. He is inspired by this phrase from Robert C. Martin; “Writing clean code is what you must do in order to call yourself a professional. There is no reasonable excuse for doing anything less than your best.”

Jenna Batten


Jenna Batten graduated from Middleburg High School and is currently attending the Florida Institute of Technology where she is majoring in Computer Information Systems. She joined Pragmatic Works in May as a web development intern and hopes to increase her knowledge in the field. In her free time, she enjoys photography and water sports.

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